Fox Racing
Graphic Design

Flexfit
Creative Direction & Photography

In an era where hats were either fitted or snapback, Flexfit® was founded on creating cutting edge performance that has now become a staple in comfort technology. After years of success grounded in category innovation, it was time to go back to their roots and remind their current and prospective customers that they weren’t just another hat manufacturer.

Their rebirth as a technology company and the ensuing “Fit for the Future” campaign has driven new awareness, strong affinity, and significant business growth for Flexfit®, including a 240% increase in eCommerce sales, a 65% boost in Instagram engagement, and a 405% rise in tradeshow foot traffic.

XS Scuba Annual Print Catalog
Art Direction, Graphic Design & Photography

Sisstr Evolution
Art Direction, Graphic Design & Photography

As the in-house Senior Graphic Designer for Stokehouse brands—including Vissla, Amuse Society, and Sisstr Evolution—I led the art direction, graphic design, and photography for the female-focused surf brand, Sisstr. My role included photographing seasonal brand campaigns, designing POP store displays, leading social brand campaigns, and managing website assets.