In my role as the in-house art director, I successfully rebranded and revitalized XS Scuba, a prominent company in the scuba diving industry, leaving an indelible mark on their success. Drawing on my expertise in product design, I meticulously crafted innovative and functional diving gear that distinguished the company from its competitors. Moreover, my proficiency in print design allowed me to create visually stunning marketing materials that captivated the target audience while effectively conveying the brand's values. Recognizing the significance of trade shows, I skillfully designed an impressive booth that served as an enticing showcase for XS Scuba's products, attracting attention and fostering lasting connections. Complementing the brand's image, I also took on the responsibility of product and campaign photography, capturing moments that evoked a sense of adventure and professionalism. The culmination of these efforts propelled XS Scuba to the forefront of the industry, solidifying its position as one of the most sought-after and respected brands among scuba enthusiasts today.